When you think of B2B lead generation and social media, LinkedIn probably comes to mind right away. But there are effective ways to generate B2B leads using other social media platforms, those usually thought to be for consumer-oriented interactions (e.g., Facebook, Instagram, Twitter).
Here’s a look at how B2B companies can leverage social media channels (not named LinkedIn) to improve their lead-generation results.
The shortcomings of LinkedIn
LinkedIn boasts more than 200 million registered users, but only about a third of them access the site daily, according to a survey from Lab42.
“We also can’t ignore that professionals, no matter how ‘professional,’ have lives outside of work
Network
