HouseHold Direct Inc., Southbury, CT, plans to launch a new Web portal aimed specifically at affinity markets on the Internet.
A portal is a hub or gateway to the Internet. The HouseHold Direct portal will offer information and service to specific interest groups, which will be geared toward shopping content-rich Web communities.
HouseHold Direct is working to create the largest single source of discounted consumer transactions in the world by creating a massive consumer membership organization. HouseHold Direct plans to manage specific shopping requests and facilitate purchases directly from the manufacturer, thereby eliminating normal retail and wholesale mark-ups.
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