Honey Bunches of Oats, the classic cereal marketed by Post, has launched a new 360-degree marketing campaign to reinvigorate the brand.
The new “THIS. IS. EVERYTHING.” campaign champions all that make the cereal what it is: crispy flakes, crunchy granola oat clusters and sweet honey.
The campaign kicks off with new TV spots this month in both English and Spanish, and includes digital, consumer-generated video, social, sampling, retailer events, media partnerships, a sweepstakes.
“By design, a bowl of Honey Bunches of Oats is never one, but rather multiple tastes and textures that combine for the ultimate taste experience. So when we started down the journey of creating a new campaign, we wanted to celebrate the fact that our cereal is not just one thing – it’s everything. We decided to play on the popularity of the phrase ‘This Is Everything’ to showcase our uniqueness in a fun and playful way,” said Ann Stockman, senior brand manager, Honey Bunches of Oats. Here’s what you need to know.
Watch one of the TV spots:
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