Home Loan Telemarketers Should Switch to Mail, Says DB Firm
After the Federal Trade Commission’s Do-Not-Call rules take effect in October, mortgage and home equity lenders–who have historically relied heavily on outbound telemarketing to generate leads–should explore switching over to direct mail.
So said Gene Devine, senior vice president at Data Warehouse Inc., a Boca Raton, FL direct and database marketing services company specializing in this segment.
He estimated that the Commission’s DNC list, as well as those from various states, could cut down leads available through telemarketing by as much as 38%.
He noted that, next to telemarketing, direct mail is probably the most reliable source for new names because it is so measurable and available.
“As far as I know, there’s no do-not-mail list,” said Devine.M
He also warned telemarketers not to saturate the remaining consumers who will receive telemarketing calls. “If they do, then we’ll have another larger do-not-call list,” he noted.
Devine said his firm has already begun counseling its approximately 8,000 clients on switching over to direct mail.
