HealthInfo and Others Form Direct Marketing Group

Posted on by Chief Marketer Staff

HealthInfo and its sister division, Generations Publishing, have joined with two other companies to create a direct marketing group called HealthInfo Direct.

The new group offers direct and e-mail marketing services; Hispanic direct-to-consumer and direct-to-patient programs; data management, market and e-market research and general communications services such as public relations.

The other companies involved in HealthInfo Direct are Adelante Marketing, a cross cultural market research and planning company that specializes in providing integrated marketing programs for Hispanic markets and Swanson Direct, a data management company that offers data acquisition, data warehousing, data hygiene and data integration.

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