Headlines from the Industry
The Daily Show, Colbert Report Leave Hulu
“The Daily Show” and “The Colbert Report” are both leaving Hulu, probably because of ad revenues. But it’s only a matter of time before someone else brings together the fragmented world of online video. (TechCrunch)
Facebook Analytics Gets More Interesting
The battle for the landscape of Facebook analytics might be heating up. On the heels of WebTrends’ unveiled Facebook tracking services, Omniture and Coremetrics have introduced their own flavors of analytics offerings. This could signal the increasing flow of big advertisers to Facebook’s performance ads. (ClickZ, Inside Facebook)
Google PageRank to Get a New Name?
Google has long felt that PageRank received excessive attention, though it remains in the Google Toolbar. According to the company’s director of research, some re-branding might be in store for PageRank. (WebProNews)
Google Grades its Own SEO
The search engine king seems to have a lot of work to do in its own SEO efforts. In a 49-page report, Google grades itself on various SEO metrics and finds that it’s failing in a variety of categories. (CNET)
Off-Putting Facebook Ads
Those self-service ads on Facebook’s pages can oftentimes be off-putting and just plain freaky. “What a marketer might think is endearing, by knowing a little bit about you, actually crosses the line pretty easily.” (NYTimes.com)
E-Mail Revenue Tree
“Revenue trees” can help e-mail professionals diagnose revenue failure. (ClickZ)
What’s the Deal with Angel Investors?
Why do angels (who invest) exist? This blog post by Ben Horowitz gives a quick history lesson about venture capitalists and angel investors and explains the differences between the two. The post also discusses when to seek an angel round and when to raise a VC round. (blog.pmarca.com)
SEO-less SEO
Testing meta descriptions, running PPC on branded keywords and tweeting strategically for real-time search are a few of the ways to boost your site’s traffic in conjunction with SEO efforts. (Search Engine Journal)
Top Facebook Pages, Games
Texas Hold’em Poker is the top Facebook page this week, followed by Alice in Wonderland, Mafia Wars, Converse and The Artifice. Meanwhile, FarmVille remained the top Facebook game in February, followed by Birthday Cards, Caf
