Headline Brief

Huge Potential for Local Businesses and Real-Time Monitoring

Mat Siltala recounts a simple yet intriguing story after checking in with his Yelp iPhone application. After doing so, he received an e-mail from a nearby store offering him a discount on a purchase. “The crazy thing? I thought it was awesome. It was a huge discount, I was going to be shopping around there anyway. I probably would not have gone to that shop, but I did now