Some 36% of consumers said they spent more this holiday shopping season and more than half reported making an Internet purchase, according to a new survey by KPMG LLP, the audit, tax and advisory firm.
Moreover, the higher the person’s income, the more the likelihood he or she is to buy on the Internet. People with incomes over $75,000 were twice as likely to use the Internet compared with people with incomes $30,000, according to KPMG.
Four in 10 of those surveyed said that selection and price led them to buy from a store other than where they normally shop.
About 39% of those surveyed said they spent the same as last year, and only 26% said they spent less to buy holiday presents, KPMG reported. Consumers said the greatest motivators for purchases were price (32%), selection (27%) and convenience (22%), according to the KPMG survey underamong 840 random households from Dec. 10 to Dec. 21.
The study also found:
* About 66% of heads of households age 18-24 said they spent more, and 43% of heads of households age 25-34 said they did.
* Some 47% of households with median incomes below $30,000 said they spent more, as did 38% of households with median incomes from $30,000-$49,000.
* As many as 29 percent reported having more money to spend, with 42% of the 18-to-24 age group saying they had more money to work with this holiday season, and 34 percent of the age group 25-34 saying there was more money for spending.
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