OK, everybody, get out your magnifying glasses. This issue’s makeover redoes a full-page newspaper ad, offering room for a lot of telling and selling. And while I’ve followed my rule of trying not to drop below a body-type size large enough for easy reading, it gets pretty small when that big ad is reduced enough to be displayed here.
Habitat for Humanity, made famous by the participation of Jimmy and Rosalind Carter, is a low-cost housing program that even conservatives can love. It builds or renovates homes and apartments for low-income working families with volunteer labor, including that of the future owners themselves, and finances the purchase of tools and materials with dollars donated by individuals and corporations. The new owners repay the cost with 20-year mortgage payments, so the money can be used again to build more housing.
It’s a great story, but Habitat’s recent full-page ad in The New York Times didn’t tell enough of it to pay for the ad and show a profit (my guess).
The Habitat folks are probably not to blame. A line at the bottom says
Network
