GroupRaise.com is setting out to help restaurants in a way that’s vastly different from the approach the likes of Groupon and LivingSocial are taking. The new company is helping restaurants host in-restaurant fundraisers, which it says is a “proven way of getting large groups of customers who come when restaurants want them, spend more, and return often.” The basic premise is that a restaurant will host a local charitable group and donate a percentage of the group’s sales to their cause (the donation is tax deductible). These customers pay full menu prices for their meals. The psychology behind this approach could be seen as superior to the discount-related branding that customers experience when they redeem coupons. (RestaurantNews.com)
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