Grolier Inc., Danbury, CT, has acquired Weldon by Mail, an Australian direct marketer of children’s book programs. The purchase of the company, based in Sydney, Australia, is part of Grolier’s plans to expand internationally. The business will be headed by Jason Workman, who had worked for Grolier U.K. for 10 years before relocating to Australia in 1993. Weldon holds the licenses for the Disney Book Club and for Random House’s Beginner Readers Program. The acquisition allows Grolier to retain those licenses. Grolier is a subsidiary of Lagardere SCA.
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Grolier Buys Weldon
Grolier Inc., Danbury, CT, has acquired Weldon By Mail, an Australian direct marketer of children’s book programs. The purchase of the Sidney-based company is part of Grolier’s plans to expand internationally.
The new business will be headed by Jason Workman, who had worked for Grolier UK for 10 years before relocating to Australia in 1993.
Weldon holds the licenses for the Disney Book Club and for Random House’s Beginner Readers Program. The acquisition allows Grolier to retain those licenses.
Grolier, itself, is a subsidiary of Lagardere SCA. Based in France, Lagardere is a publisher and marketer of children’s books and reference materials in 13 countries.
