Consumer trend watcher Mintel foresees a handful of trends in the marketing of packaged goods in the coming year. Among them:
- Swapping confusing calorie information for clear, clean data on the front of packages
- A more practical and affordable “local food” trend, centering on country of origin
- Color-coded packaging to cut through shelf clutter and make goods easier to find
- More promotion around low-cost, high-quality store brands
- Simpler, easy to use cleaning products for the Gen Y audience
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