The growing number of U.S. teenagers who are concerned about the environment are engaged Web surfers who buy online and enter sweepstakes.
Those are the tendencies indicated in a recent Jupiter Research survey that identifies 38% of online teens as being concerned about the environment—15% of those characterized as “hard core” and a prime target for green marketers. Girls comprise 57% of green teen Web surfers, and more green teens are regular users of online media and entertainment sites, according to the survey.
Green teens told Jupiter they’re more receptive to online advertising and sweepstakes, with 20% indicating they had entered sweepstakes compared to 15% of all teens. More green teens also bought products online (19% to 13%) and made buys at traditional stores after viewing online ads (29% to 22%).
Among green teens, 35% had listened to a short song samples online compared to 28% of overall online teens, and 31% of the greenies had visited movie sites, compared to 24% of their online peers.
Green teens also spend a median of seven hours weekly listening to recorded music, compared to five hours for teens overall, and they spend $100 annually on music – 25% above the average for all teens, the survey reported.
Green teens tend to use portals to get entertainment information (22% compared to 15% of all teens).
The survey culled responses from 2,091 teens overall, and 317 self-identified green teens, age 13 to 17 years old.
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