Google Rolls Out Ad Tools for Marketers to Reflect COVID Behaviors

Posted on by Chief Marketer Staff

Google recently created new advertising and ecommerce tools for small- and medium-sized businesses. Now, some of those products are becoming available for use. Here’s what marketers can gain from Google’s new trend discovery tool and optimization capabilities for specific campaign objectives, according to a piece in AdExchanger.

Insights Page

In response to the new and fluctuating consumer behaviors during the pandemic, Google has developed an Insights Page for businesses that shows search demand for products and services related to a business as well as competitive insights. As an example, Hershey’s currently uses Google tools to analyze search activity in specific zip codes and uses those insights to adjust creative within targeted Halloween-themed campaigns.

Performance Max

Google is developing a tool, dubbed Performance Max, that lets marketers set campaign objectives such as online sales, offline sales, customer acquisition and lead generation. Through machine learning, the tool optimizes placements of ads across Google inventory, excluding search, with minimal time investment for marketers.

Video Action Campaigns

Beginning next week, marketers can take advantage of Video Action Campaigns, which automatically distribute video ads to YouTube, watch pages and Google’s video partners, thereby capitalizing on a recent uptick in consumer shopping behavior on YouTube.

For more on Google’s ad tools, read on in AdExchanger.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Click here to view the 2021 winners.
Information on 2022 coming soon!

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!