Google has begun offering advertisers a free Web tool designed to how well their pay-per-click landing pages produce conversions.
Called the Google Website Optimizer, the new hosted service is designed to let Web site operators do A/B and multivariate testing on the pages that their sponsored listings drive traffic, to see how various headlines, ad copy, product descriptions and images lead customers to convert. Google is partnering with Web analytics consultants EpikOne and Optimost for the service, which went into a public (but invitation-only) beta test on October 18.
Would-be users can sign up for an invite at http://services.google.com/ads_inquiry/websiteoptimizer. According to a post from the Web Optimizer team on Google
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