Goody Products Inc., Atlanta, has launched Goody Baby, a line of hair accessories for infants. The products are being promoted through direct response mailings to more than 100,000 new and expectant mothers during first-quarter 2003, as well as through a Web site. Goody is also collaborating with American Baby Group, which publishes American Baby Magazine, First Years of Life and Child Birth. Mothers can learn about the products through a new mini Web site, http://www.americanbaby.com/ab/CDA/mini-sites/goody/index.html which will also let them enter a sweepstakes through which they can win coupons and other prizes.
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