If you’re a New Englander, you know them and you’ve shopped in their stores at least once. (If you say you haven’t you’re probably lying.)
And if you’re a direct marketer, chances are you may have liquidated overstocks through them at one point or another. (Don’t worry, I won’t ask. I know direct marketers never lie.)
I’m talking about Building #19, a legendary discount retailer in Hingham, MA. What do they sell? What don’t they sell? Recent circulars have boasted deals on everything from luggage and lingerie to laxatives and light bulbs, with inline skates, Mother’s Day cards and Oriental rugs thrown in for good measure.
Although the company does maintain a Web site (www.building19.com) and a database of 500,000 people who have registered to receive their weekly circular of
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