Daytime news and entertainment talk show Good Day Live is taking its set on the road to draw attention to the show at malls across the country.
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| Debbie Matenopoulos, Steve Edwards and Arthel Neville |
The 16-market tour visits high-profile malls through the November sweep and into early December during the high-traffic holiday shopping season.
The tour revolves around a replica of the one-hour program’s set and includes a number of interactive elements. For example, visitors can participate in an on-camera screen test as part of a competition to read the program’s opening segment for a chance to win a trip to Los Angeles and an appearance on Good Day Live.
One winner from each market will get a Good Day Live Prize Pack that includes a digital camera and the chance to be one of 16 finalists for the trip to Los Angeles. The best and the worst screen tests will be aired on Good Day Live as the tour travels across the country. Local radio promotions feature contests where listeners can vie to win a VIP position for the screen test, a limo ride to the event and a Prize Pack. TV spots also support.
A sweepstakes dangles a trip from Orbitz to the Caribbean. Radio spots and on-site mentions support the sweeps, which also appears on the Good Day Live Web site. The show is nationally syndicated.
Other activities on the tour include “Meet the Hosts” with interviews with host Steve Edwards and co-hosts Debbie Matenopoulos and Arthel Neville. “The Green Screen Experience” is a behind-the-scenes area where visitors can see themselves on TV and see how the process works. And “Think It Looks Easy” allows individuals to try a turn at reading from a teleprompter.
The tour begins Nov. 4 in Cleveland and ends Dec. 4 in New York. Hadley Media, Boston is the event marketing agency involved.
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