It’s exciting to be in a room full of rapt bidders vying for a prize in a charity auction. But you know what’s even more exciting? Raising a lot of cash for your cause.
cMarket is helping nonprofits fill their coffers via online auction destination BiddingForGood.com. The site, which went live about a year ago, serves as a landing page for the auctions the company is facilitating. cMarket uses regression and statistical analysis to help clients determine not only what types of items get the most interest, but what sort of e-mail reminders will drive increased bidding and when they should be sent.
The company began offering Internet auction services for schools and nonprofits about four years ago. At that time the events weren’t linked to one another, says CEO Jon Carson.
Then, Carson adds,
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