Godiva Sweetens the Pot for Fans with New Loyalty Club

Posted on by Chief Marketer Staff

Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders.

Membership in the Godiva Chocolate Rewards Club is free. Registrants over 18 can sign up at http://www.Godiva.com/rewards by providing a valid e-mail address. Godiva will use the e-mail opt-in to send notice of special offers and new product announcements.

Alternatively they can sign up at any U.S. Godiva Boutique by volunteering their e-mail address. The new members will then receive a membership card and can go to the Godiva Web site and enter their account number to activate their membership.

In exchange for that personal e-mail information, Godiva Chocolate Rewards Club members will be able to claim a free piece of Godiva chocolate every month from their nearest U.S. Godiva Boutique. The company operates 450 of these standalone boutiques around the globe. Members won

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