General Motors is targeting coffee drinkers with a new ad campaign promoting its GMC Acadia on 10 million cup sleeves this month.
The four-color ad sleeves, produced by BriteVision, will find their ways into the hands of consumers who frequent coffeehouses across America.
GM said that it hopes to reach thousands of prospective buyers through the campaign.
The average coffee consumer spends 49 minutes with a coffee cup sleeve and the average recall of the ad is 65%, said Greg Martin, vice president of sales for BriteVision.
Network
