U.S. Postal Service has made Global Direct-Canada Admail permanent. The five-month-old experimental service giving American direct marketers, catalogers and mass mailers easier access to the Canadian market was jointly developed by the USPS and their counterparts at Canada Post Corp. (CPC).
The decision was made public by the USPS in a Jan. 19 notice in The Federal Register and was immediately praised by Charles Prescott, the Direct Marketing Association’s senior vice president, international business development and government affairs. He said the program, “is a great service to direct marketers and shows an enormous amount of foresight and market savvy by both postal services.”
Postal officials had been seeking mailer comments about the service since its August launch. Since they received none, the officials said they were approving the rules and regulations for the service as they were initially proposed for inclusion in the postal service’s International Mail Manual.
The USPS was unable to say exactly how many direct marketers, catalogers and mass mailers used the service since August. Last year, international mail revenue and volume declined. Revenue dropped 1% to $1.5 billion from $1.6 billion, and volume declined 6.3% to 943.3 million pieces compared with just over 1 billion pieces a year earlier.
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