Gillette Pitches New Antiperspirant with Wedding Proposal Contest
Gillette has partnered with a wedding Web site in a search for grooms to boost awareness of its new antiperspirant.
GroomGroove.com and Gillette Clinical Strength, made by Procter & Gamble, are searching for the best marriage proposal.
Contestants can enter the “She Said Yes” contest at the site through April 21 by submitting a 30-to-350-word story. One winner will receive a year’s supply of the new antiperspirant and $1,000 in cash. All valid entries will be posted at the site and with the one winner chosen by Groove Media LLC.
“We are excited to introduce Gillette Clinical Strength because it provides men with a prescription strength antiperspirant without a prescription,” David Palmer, brand manager for Gillette Clinical Strength, said in a statement.
