If you are looking to reach information technology(IT) professionals, then you are in a great position to leverage data from the B-to-B marketplace. With the exception of healthcare professionals, there is no business audience as specialized as IT professionals. There is also a wide range of data acquisition opportunities for compiling lists of techies at work. Prospecting database sources include paid subscribers and controlled circulation of technical publications, online knowledge-sharing forums, event and seminar attendees, survey respondents and trade directories. These sources include hundreds of unique data attributes that are relevant for targeting IT professionals based on core competencies and specialized job function. With rapid changes occurring in technology, these prospects are always on the lookout for what’s new — and they pay attention.
While these databases are great for identifying specific B-to-B user groups, they can also be used to refine a multichannel database marketing strategy that includes house file analysis and best customer matching for acquisition. Data processing, statistical modeling and other analytical services continue to evolve as data marketers continue to diversify beyond traditional list management. Therefore, most leading list management organizations are not only able to rent you a file, but also provide consultative and analytical services so you don’t need to do the heavy lifting.
In the listings below, the list popularity index shows each file’s rating on a range from 0 to 100, with 100 being the highest. The scores are calculated using an algorithm that analyzes recency and frequency of more than 100,000 outside list recommendations made in the trailing 12 months of the scoring date.
DecisionMaker IT Marketplace Database
Universe: 7,025,367
Price: $250/M
List Popularity Index: 100
Contact: Mardev-DM2, Mary Miller, [email protected], (630) 288-8312
IDG Corporate Database
Universe: 2,264,605
Price: $250/M
List Popularity Index: 100
Contact: IDG Communications List Services, Steve Tozeski, [email protected], (508) 766-5633
Information Technology Execs Postal and Email
Universe: 203,271
Price: $95/M
List Popularity Index: 84
Contact: Specialists Marketing Services, Tom Walsh, [email protected], (201) 865-5800
Pennwells High Tech Masterfile
Universe: 1,250,604
Price: $180/M
List Popularity Index: 99
Contact: Statlistics, Jennifer Felling, [email protected], (203) 778-8700
Toolbox.com Toolbox for IT
Universe: 1,197,000
Price: $350/M
List Popularity Index: 95
Contact: Worldata, Marisa Warren, [email protected], (561) 393-8200
Data cards for these are publicly available at http://lists.nextmark.com.
Chris DeMartine ([email protected]) is director of business development for NextMark.
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