Too many marketers fail to take basic steps to ensure their e-mail gets delivered and, as a result, seriously risk getting their campaigns blocked, according to Craig Spiezle, director of online safety for Microsoft.
For one thing, most marketers fail to separate their mailings by type and function of message, he said. For example, it is probably a good idea to send marketing e-mail from one set of IP addresses and shipping confirmation e-mails from another, said Spiezle.
Those who don
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