German Publisher VKG Selects Chordiant

Posted on by Chief Marketer Staff

VKG Verlagvertriebs KG, the marketing division of German publishing house Bauer, has selected Chordiant Marketing Director to manage direct marketing campaigns within its subscriptions division.

According to Chordiant. the system will help coordinate campaigns for VKG across several departments, including telemarketing, direct mail, advertising and Internet-generated subscriptions, as well as the customer loyalty and service departments.

VKG will use the system to develop and manage marketing campaigns for all magazines in the Bauer publishing group, including TV Movie, Bravo and Maxi.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN