Geico has announced plans to open a 250,000-square-foot in Buffalo, NY. The new center, which should open during the second quarter of 2004, will house as many as 650 sales, service, claims and support staff within three years.
Ultimately, the new facility will have room for 2,500 employees.
Geico, an auto insurance firm, relies heavily on direct response advertising, especially television and radio, to generate leads for its policies.
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