Electronic retailer ShopNBC has appointed direct response veteran Edwin P. Garrubbo to its board of directors, effective July 24.
Garrubbo is currently CEO of Creative Commerce, LLC, an investment and strategy firm which specializes in the electronic sales industry. Previously, he served as CEO of American Telecast Products, LLC, where he helped launch more than a dozen celebrity-driven direct response television campaigns, including Christie Brinkley and Chuck Norris for Total Gym, Suzanne Somers, Cher, Victoria Jackson, and Jane Fonda, among others.
Garrubbo began his professional career as an attorney at the Washington, DC law firm Venable in its new media and marketing practice group.
Garrubbo was chairman of the Electronic Retailing Association in 2008. He was also a founding member of ERA Europe, the European affiliate of the Electronic Retailing Association. He served on its board until 2007.
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