GameStop Corp. has signed as the presenting sponsor for the second half of the Major League Gaming 2004 season in a deal worth $100,000.
The deal gives GameStop, a specialty entertainment software and video game retailer, a direct connection with the competitive console gaming community through event marketing, online promotion, in store appearances and advertising spots on MLG’s video-on-demand service. Major League Gaming is the professional video game league for console game players.
“There is a tremendous groundswell of excitement and support among the competitive video game community for professional video game competitions,” said Dan DeMateo, president and CEO of GameStop, in a statement. “It is a cultural movement that is sweeping the country and it is only getting stronger.”
GameStop signage and promotional literature appears at MLG tournaments in Atlanta, Seattle, San Francisco, Los Angeles, Boston and New York and on the MLG Web site at mlgpro.com.
In each tournament city, MLG professional gamers will make guest appearances at GameStop stores for head-to-head game playing with the general public and autograph signings. Gamers will also be able to access MLG through the GameStop Web site at tour.gamestop.com. Print advertising for tournament events will also run in Game Informer magazine and in GameStop’s in-store shopping guides.
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