Scott Fuson and Neil Metviner will be the featured keynote speakers at the DMA Business-to-Business Marketing Conference, Sept. 13-15 at the Westin La Paloma Resort in Tucson, AZ.
Fuson, CMO of Dow Corning, will discuss the strategies and solutions he implemented at the company, where he leads an effort to bring the voice of the customer into market strategies.
In his session, Metviner, president of Pitney Bowes Direct, will define “little B” (small business) and introduce the topic of “prosumers” – part professional business people and part consumer.
For more information on the conference, visit www.dmab2b.org or call 212.790.1500.
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