Three veterans from youth marketing agency Fuse LLC have formed a premiums shop focusing on youth brands.
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| Fuse veterans offer youth premiums |
Monitor Premiums, Truckee, CA, opened Nov. 1 under the leadership of partners Brett Smith, Bill Carter and Issa Sawabini. The three hope to leverage their youth-marketing experience to offer premiums and programs that build brand image and loyalty.
Monitor’s first client is Warren Miller Films, known for ski films and outdoor documentaries.
“The ability to source and produce the most relevant promotional items goes with providing excellent customer service, turn-key project management, and meticulous attention to project details,” said Smith in a statement.
Monitor is owned by Burlington, VT-based Fuse, where the three partners met while working on Ford Trucks, Mountain Dew, Bombardier Recreational Products (Sea-Doo) and Eastern Mountain Sports. Monitor maintains its own staff and office.
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