The Federal Trade Commission has recalculated fees for its national Do Not Call registry even before marketers begin using the new listing.
Marketers will pay $25 per area code (up to $7,375 total) to access the list of consumers who registered not to receive telemarketing calls.
The registry opened in July and marketers can start using it Sept. 1 (and must begin using it by Oct. 1 or face action from the Washington, DC-based FTC). The new rules also prohibit marketers from splitting the cost of accessing the registry with another company or another division of their own corporation. But they allow exempt callers—political fundraisers, non-profit solicitors and research firms—free access to the list to encourage them to voluntarily scrub their own databases.
Meanwhile, two legal cases continue to challenge the constitutionality of the FTC’s list and the Federal Communications Commission’s own proposed registry.
The Mainstream Marketing, Inc. vs. FTC lawsuit filed in U.S. District Court in Colorado by a number of telemarketing firms and associations contends the lists limit marketers’ First Amendment right to free speech. A summary ruling is expected before Oct. 1.
On July 28 the American Teleservices Association filed a petition for judicial review of the FCC’s plan to adopt the FTC’s regulations and create its own Do Not Call registry. Washington, DC-based ATA calls the FCC’s plan “regulatory overkill.”
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