There Google goes again, applying its special blend of category-disruptive dynamite to another part of the search marketing industry. This time the explosion has occurred in the Web analytics arena, with an announcement by the Mountain View CA-based engine that it will let Web advertisers and the Web publishers in its AdSense network access some basic Web tracking tools for free.
The Google Analytics offering is a hosted service built on Web analytics software from Urchin Software, which the company bought in March with the expectation of adding some of its offerings to their analytics tool kit. A mid-step in that integration occurred earlier this year, when Google cut the monthly price for Urchin
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