Freddy Adu Signs Endorsement with Sierra Mist
Fourteen-year-old soccer star Freddy Adu has signed a two-year endorsement deal with Sierra Mist, Pepsi-Cola North America’s lemon-lime brand and official soft drink of Major League Soccer.
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| Soccer star Freddy Adu to endorse Sierra Mist. |
The agreement includes opportunities for print and television advertising, as well as Adu’s presence on in-store marketing materials. Additionally, Adu will become the spokesperson for the Sierra Mist MLS Dribble, Pass & Score youth program and Pepsi-Cola’s Get Out There & Play initiative.
Adu, the youngest player in the league, emigrated from Ghana to the U.S. in 1997. He helped the U.S. to advance to the Under-17 World Championship in August and signed a six-year deal with MLS last November.
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