Former Genesis Direct Managers Launch New Venture

A group of former directors of The Edge Company Catalog, a division of Genesis Direct, West Chesterfield, NH, plan to launch a new gift catalog and online e-tailing operation.

The new company, Cool Stuff, is based in New Hampshire, and will offer customers electronics, gifts, tools, action gear and collectibles. The first catalog mailings are set for late spring of 2000. The unveiling of the company’s Web site will coincide with those first mailings.