ForeSee: Daily Deals Are Not a Passing Fad
Daily deals are about sales, loyalty and customer satisfaction, and analytics play a key role for any business or deal provider that’s looking to improve in those areas.
ForeSee, a customer experience analytics provider, offers merchants and deals sites like Groupon tools to help deals foster customer loyalty and, as a result, yield better results.
Larry Freed, president and CEO of ForeSee and author of “Managing Forward: How to Move From Measuring the Past to Managing the Future,” took some time to share his insights on the daily-deals industry, along with why analytics are important for businesses running deals and the providers they run deals with. He touches on the company’s view that the daily-deals industry isn’t a passing fad, and that merchants that get a good grasp of how consumers use mobile channels will be positioned for success.
What does ForeSee offer to help deal providers like Groupon?
ForeSee provides daily-deal providers with data that quantifies the relationship between customer satisfaction and sales, and between merchant satisfaction and sales. ForeSee’s technology illustrates for businesses how consumers and merchants interact with various channels and the overall brand (Web, mobile, stores, etc.). ForeSee uses a powerful analytics engine that predicts and promotes future business success by measuring, analyzing and improving the customer experience in ways that impact the bottom line.
