Ford Captures Two Top Cause Marketing Awards

Ford Motor Co. captured two of six Gold Halo Awards at last weeks Cause Marketing Forum conference in New York City.

One was for its Get Tied to the Cause campaign with the Susan G. Komen Breast Cancer Foundation and another for its Blue Oval Certified Commitment to Kids campaign with the National Center for Missing & Exploited Children.

The Dallas-based Susan G. Komen Foundation also scooped a Gold Best Transactional Campaign Award for its Cook for the Cure program with KitchenAid and a Silver in the Health category for its Lee National Denim Day with Lee Jeans.

Plus, the Susan G. Komen Foundation and General Mills were awarded Golden Halo Awards for their overall leadership in cause marketing.

Sponsored by Reader’s Digest, the one-day conference and awards ceremony was organized by Rye, NY-based Cause Marketing Forum, a resource center for cause-marketing professionals.

Other winners in the following categories included:

• Best Environmental/Wildlife Campaign

• Gold: Safe Steps Home<>
  Clorox Fresh Steps with the ASPCA

  Silver: National Mower Tune-Up Month
  Briggs & Stratton and the National Wildlife Federation

• Best Cause Marketing FSI Creative

• Gold: Angels in Action
  Georgia Pacific and DVC Worldwide

  Silver: Inspire Greatness
  Procter & Gamble and Special Olympics

• Best Social Service/Education Campaign

• Gold: Feeding Children Better
  ConAgra Foods and America’s Second Harvest

  Silver: Verizon Reads
  Verizon and multiple literacy organizations

• Best Joint Message Promotion

• Gold: Blue Oval Certified Commitment to Kids
  Ford Motor Co. and the National

  Silver: National Safe Kids Week 2002
  Johnson & Johnson and the National SAFE KIDS Campaign

• Best Transactional Campaign

• Silver: Samsung’s Four Seasons of Hope
  Samsung Electronics N.A., Boomer Esiason Foundation, Joe Torre Family Foundation, Magic Johnson Foundation and Arnold Palmer Hospital for Children & Women