Chris Morgan has been appointed vice president of list management by Focus USA to head the company’s new List Management Plus division. Focus USA is a database compiler and provides list segmentation, analytical and statistical modeling services.
“The company has been good at selling aggregated data, which is harder to sell than brand name catalog and response lists. Everything was in place to launch this new division,” Morgan said.
The new list management division will focus on building a client base comprised of new mailers and other emerging companies, including organizations that do online lead generation, according to Morgan. Its first list management contract is pending with an infomercial company.
Focus USA has a national business database. It offers its own series of donor, new mover, insurance and financial lists.
Founded in 1994, Focus offers merge purge, list enhancement and list fulfillment services through Dayton Technologies its sister company and service bureau, both are based in Hackensack, NJ. “They’ll be involved when we have list management clients looking for other services like overlays and enhancements,” he said.
Morgan was formerly vice president of list management at Millard Group Inc.
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