Febreze will hit the road Saturday, touring the country to sample its air freshener and find a new star for an upcoming TV spot.
The tour marks the first for Febreze, which will start the 10-city tour in Atlanta Jan. 13 and end it March 17 in Orlando. Along the way it will make stops in Los Angeles, El Paso, TX, San Antonio, TX, Houston, Dallas, Chicago and Miami.
The Fresh New Face contest will be held in each city where consumers will be invited to come to the event—held at malls—and audition by showing off their “best freshness lover impersonations” on camera, Procter & Gamble, the maker of Febreze said.
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