FCB Worldwide, New York, has combined its FCB Direct and FCB Digital operations under a single umbrella, called FCBi. The new organization, which combines digital and direct marketing competencies, has more than 850 employees in 33 offices in 27 countries.
FCB Direct president and CEO Steve Humphrey will assume the same title at FCBi.
At the same time, FCB Worldwide has launched Analytici, a database-powered customer relationship management service. Analytici employs more than 50 people, primarily in FCB’s New York and London offices.
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