Search engine marketing firm Fathom Online today announced the launch of a new data solutions business unit aimed at helping online advertisers and agencies better manage their digital marketing campaigns.
Fathom Data Solutions will offer an automated data platform that will allow advertisers to integrate their sales, Website and affiliate data with more than 30 search engines, online publishers, and tracking and optimization companies. The platform, known as Triton, will integrate ad data and deliver the results daily to marketers
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