Fatbrain.com, Sunnyvale, CA, had fiscal 2000 first-quarter sales of $6.1 million, compared with $4.4 million a year earlier. Online sales amounted to $4.5 million, more than 2.5 times the $1.8 million generated in first-quarter 1999. For the first quarter, the company reported a net loss of $5.2 million, up from a net loss of $1.7 million.
The quarter ended April 30.
During the quarter the company, which sells books, training materials and documentation for business, finance and technology professionals, added 25,000 customers, bringing its total customer base to more than 103,000. Online customer accounts increased by almost one-third during the quarter, and repeat customer orders made up more than 55% of the total order placed.
The company has recently launched a branding and advertising campaign, to which it attributes its site traffic increase.
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