Sony Electronics has promoted 20-year veteran Mike Fasulo to chief marketing officer of Sony Electronics in the U.S.
In his new role, Fasulo will be responsible for advertising, promotions and trade show activities, which were previously headed by Mark Viken who was recently named senior VP-new business development. Fasulo was formerly responsible for all of Sony Electronics’ direct-to- consumer sales and marketing initiatives, including SonyStyle.com, Sony Style stores and the SMB (small and medium sized business) direct channels.
Fasulo will also continue to spearhead Sony Electronics’ direct marketing, Web services, the ultra high-end QUALIA business, the QRIO biped robot Corporate Ambassador initiative, and the unit responsible for marketing Sony’s AIBO entertainment robot.
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