Facebook Tightens Organic Page Post Reach, a Bummer for Brands
There are strong signs that organic Facebook page posts are seeing their reach drop by up to 40 percent in some cases. In other words, when a fan of a page shares a post, their friends are less likely to see it. Facebook could be aiming for a mix of 80 percent organic content and 20 percent sponsored content in the News Feed. A Facebook spokesperson had this to say: “We’re continuing to optimize News feed to show the posts that people are most likely to engage with, ensuring they see the most interesting stories. This aligns with our vision that all content should be as engaging as the posts you see from friends and family.” This is great news for users, who will see less spam and unwelcomed posts in their feed, but it’s a downer for brands. “One thing’s for certain, the move towards paying for reach has arrived.” (Marketing Land)
