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The Brief: Hot Dog High Teas and ‘The White Lotus’ IRL

This week’s hot takes on hot topics in experiential marketing cover Hot Dog High Teas, “The White Lotus” IRL and sweet-smelling takeovers.

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Strange Encounters

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Brand Collabs: How Milk-Bone and Jif Activated a Dog-friendly ‘Museum’

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How the Event Industry is Responding to New U.S. Tariffs, from Prices to Pivots

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Field Report: Things We’ve Never Seen at Trade Shows Until Shoptalk 2025

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Let the Good Times Roll: Eight Standout Vehicles Spotted in NOLA During Super Bowl LIX

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Trade Shows

Natural Essence: Inside Boehringer Ingelheim’s Sustainable Exhibit 

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Five Brands Hitting the Road this Fall with College Campus Pop-ups and Tours

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Lessons in Simplicity: Sheetz Hosts a ‘Convenient’ Pop-up Parking Lot Concert

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From the Editors

B-to-C Events

Hosting a Skincare Activation? Steal These Eight Tactics

Skincare is big business. Gen Alpha, in particular, is driving massive growth for the thriving $186 billion global skincare industry, with girls as young as eight showing interest in crafting multistep regimens and taking cues from TikTok “skinfluencers” to achieve what they view as self-care. Gen Z isn’t far behind. According to a YouGov report, […]

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The Brief: Personalized Poetry and Designer Dogwear

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Scientific Methods

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10 Things We’re Fired Up for at the 2025 Experiential Marketing Summit

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Crowd Safety: How One Nonprofit is Improving Training for Event Profs Globally

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Family-friendly Events: Three Lessons from Crayola’s Colorful Pop-up ‘Reunion’

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Six Ideas from a Pet-centric Event to Spice up Your Conference Expos

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