B-to-C Events
Openigloo’s Humorous Guerrilla Strategy Stays the Course at the NYC Marathon
Running the TCS New York City Marathon has a lot in common with the hunt for an affordable apartment in the Big Apple these days—both are grueling, prolonged and often painful. It’s a phenomenon that NYC rental platform Openigloo had fun with on Nov. 2 during this year’s event. In four locations along the route, […]
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B-to-B Events
Experiential Marketing Month: Digital Classes Now On Demand
There’s never been a better time to be a part of an industry built on bringing people together. Which is why Event Marketer declared October to be Experiential Marketing Month. As part of this celebration, we produced four weeks of insights, ideas, conversations and connections spanning in-person seminars across the country, meetups and digital classes, […]
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