B-to-C Events
The Brief: Charm Bars and the World Cup ‘Treatment’
This week’s hot takes on hot topics in experiential marketing cover the VIP treatment, Talisman Experiences and checkered takeovers.
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Trade Shows
Sustainable Exhibiting Shines at IMEX America 2025
Sustainability has become a key thought leadership path at IMEX shows, serving as a benchmark and an evolving toolbox for the trade show and events industry. For exhibitors, this means tapping into the maturing frameworks for sustainable exhibitors and also learning to tell their sustainability story. Billed as a zero-waste event, IMEX America diverts 93 […]
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