Experiential |

Q&A: evian Spices Up its 39-year US Open Partnership with a First-time Culinary Collab

For 39 years, evian has partnered with the US Open as the tennis tournament’s official water, and this year, beyond hydrating athletes and fans around USTA Billie Jean King National Tennis Center grounds, the brand added a new culinary component to its annual campaign. Collaborating with tennis star and evian Global Brand Ambassador Frances Tiafoe […]

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B-to-C Events

‘Lightning in a Bottle’: How The Knot Recreated Taylor Swift’s Proposal Setting in New York

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B-to-B Events

How Wiz Traded Panic for Play at Cybersecurity Trade Shows

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B-to-C Events

Bad Bunny Fans Savor Ritz’s ‘Salty Club’ Pop-up in Puerto Rico

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B-to-C Events

The Brief: Wet Girl Summer and the Order of the Blade

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B-to-C Events

Experiential Trend of the Week: Unexpected Mascots

Mascots have traditionally lived on sports fields, offering a spirited boost for players and fans at critical moments in the game experience. In fact, the term is derived from the French word “mascotte” meaning “lucky charm.” But lately, we’re seeing larger-than-life brand personas make appearances at a wide variety of events and for a wide […]

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