Experiential |

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The Brief: Celebrity Dashcams and Studio Cheez

This week’s hot takes on hot topics in experiential marketing cover Celebrity Dashcams, visual love letters and Studio Cheez.

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Festivals & Fan Cons

Experiential Trend of the Week: Hotlines

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B-to-C Events

Nine More Brands Popping up at College Campuses This Fall

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Five Ways Webflow Reimagined its User Conference in the Service of ‘Play’

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Watch The Brief, Live! September 2025 Edition: Experiential News & Ideas

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B-to-C Events

The Brief: Football Manicures and ‘V.I.PEE’ Stalls

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B-to-C Events

Experiential Trend of the Week: Beauty-themed Cafés

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B-to-C Events

Five Brands Hitting the Road this Fall with College Campus Pop-ups and Tours

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B-to-C Events

Rally Rooms and Tequila Clubs: How 11 Sponsors Activated at the 2024 US Open

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From the Editors

B-to-C Events

The Brief: Coffee Cubes and ‘Showgirl’ Shenanigans

This week’s hot takes on hot topics in experiential marketing cover coffee cubes, the Dun Dun Diner and “The Life of a Showgirl”-themed shenanigans.

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B-to-B Events

Experiential Marketing Trend of the Week: Potty Parties

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B-to-C Events

Lego Drives Formula 1 Hype Among Kids and Families with a Multicity ‘Off Track’ Activation

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How Grand Marnier’s ‘DS2 Remixed: The Ballet’ Married Two Unlikely Art Forms

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B-to-C Events

The Brief: Farmer’s Barkets and Hair Monsters

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B-to-B Events

Experiential Trend of the Week: AI Agents in Events

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Five Ways Hendrick’s Uses its Peculiar Personality to Fuel an Experiential ‘Giniverse’

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