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The Brief: Panadería Pop-ups and Secret Confessions

This week’s hot takes on hot topics in experiential marketing cover Panadería Don Julio pop-ups, a Stranger Things Radio Room and Chicago’s secret confessions.

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Field Report: Get a ‘Taste’ of Sabrina’s Secondhand Pop-up by Cash App

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10 Minutes With… Sam Hovick, Brand Manager at Skippy Peanut Butter

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A Toast to Experiential Marketing Month

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Openigloo’s Humorous Guerrilla Strategy Stays the Course at the NYC Marathon

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Experiential Marketing Trend of the Week: Curious Columns

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The Brief: Football Manicures and ‘V.I.PEE’ Stalls

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Experiential Trend of the Week: Beauty-themed Cafés

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Five Brands Hitting the Road this Fall with College Campus Pop-ups and Tours

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Inside Money20/20 USA 2025: How Money Did Business

The fintech world gathered at Money20/20 USA 2025 at the Venetian Expo, Oct. 26-29 in Las Vegas, on a mission to shape the future of commerce in the AI-driven world.  With more than 11,000 attendees from 85 countries, the event marked a turning point for the fintech industry, which is evolving from exploration to execution, […]

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The Brief: Group Chat Bars and Credit Wreckers

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Experiential Marketing Trend of the Week: Block Parties

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Halloween 2025 Experiential: Hi-Chew’s Mystery House, Cutwater’s Sleepover, HBO’s Suburban Nightmare

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Experiential Marketing Month: Digital Classes Now On Demand

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Meet the Honorees: The 2025 Watchlist

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B-to-B Dream Team 2025: Meet Nefra MacDonald

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