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Lego Drives Formula 1 Hype Among Kids and Families with a Multicity ‘Off Track’ Activation
In a partnership launched this year with Formula 1, the Lego Group has gone full throttle to integrate its brand into the sport. Its family-friendly “Build the Thrill” activations have been popping up at U.S. F1 races, with the first taking place at the Miami Grand Prix and the next two coming to Austin, TX, […]
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CI Games Disrupts Gamescom with a Dark Fantasy Tattoo Sanctum
Fans of video game Lords of the Fallen are hard core, and CI Games knows its audience. So for the sequel reveal at Gamescom 2025, held Aug. 20-24 in Cologne, Germany, the independent video game developer and publisher brought the game’s dark fantasy world to life on the show floor with a themed activation called […]
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