GEORGE KIEBALA, A 20-year Experian veteran, has left the company to join Exotic Car Share. Kiebala will serve as president and CEO of the newly established Curvy Road division, which allows high-end automobile enthusiasts to share in the ownership of vehicles such as Bentleys, Ferraris and Lamborghinis.
Most recently Kiebala was managing vice president of emerging markets for Experian Marketing Services. He coordinated sales and account management for a group that offered database marketing and analytical services to a variety of multichannel marketers. Before joining Experian, Kiebala provided marketing research and customer profiling know-how to Dun’s Marketing Services, a division of Dun & Bradstreet.
In addition to his responsibilities at Exotic Car Share, Kiebala will give part-time direct marketing consultation through Experian Marketing Services. He’ll focus on multichannel database programs, as well as online/offline marketing integration.
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