Experian’s BehaviorBank Now Tailored for Catalogers

Posted on by Chief Marketer Staff

Experian, Orange, CA, has launched a spin-off of BehaviorBank, its self-reported consumer information warehouse. The new product, BehaviorBank for Catalogers, is geared for use in the catalog industry and contains information on mail order buying habits, membership in continuity clubs, credit card use, activities and interests, computer ownership and Internet access, and other data attributes.

The information will allow catalog marketers to select lists based on both buying patterns and lifestyle pursuits. List services for BehaviorBank for Catalogers start at $65/M.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open



CALL FOR ENTRIES OPEN