Experian, Orange, CA, has launched a spin-off of BehaviorBank, its self-reported consumer information warehouse. The new product, BehaviorBank for Catalogers, is geared for use in the catalog industry and contains information on mail order buying habits, membership in continuity clubs, credit card use, activities and interests, computer ownership and Internet access, and other data attributes.
The information will allow catalog marketers to select lists based on both buying patterns and lifestyle pursuits. List services for BehaviorBank for Catalogers start at $65/M.