Experian has introduced B2B Marketing Triggers. This service uses changes in company statistics, such as payment history or creditworthiness, to alert marketers regarding potential changes in firms’ ability or willingness to make purchases.

The triggers are based off four marketing events — name, address, telephone or contact name changes — and 15 credit-oriented events, such as changes in Experian’s business credit Intelliscore; trade balances, payment histories; a firm’s number of trade lines; and total outstanding debt load.

The file monitors 16 million U.S.-based businesses. On a monthly basis, around 3.5 million businesses have triggering events, said Denise Hopkins, senior director of business marketing solutions for Experian. The system is most useful for businesses in the small- to mid-sized range, those with sales under $10 million annually and between 25 and 50 employees.

Experian has introduced B2B Marketing Triggers. This service uses changes in company statistics, such as payment history or creditworthiness, to alert marketers regarding potential changes in firms’ ability or willingness to make purchases.

The triggers are based off four marketing events — name, address, telephone or contact name changes — and 15 credit-oriented events, such as changes in Experian’s business credit Intelliscore; trade balances, payment histories; a firm’s number of trade lines; and total outstanding debt load.

The file monitors 16 million U.S.-based businesses. On a monthly basis, around 3.5 million businesses have triggering events, said Denise Hopkins, senior director of business marketing solutions for Experian. The system is most useful for businesses in the small- to mid-sized range, those with sales under $10 million annually and between 25 and 50 employees.