Experian, Orange, CA, has purchased Exactis.com, an e-mail marketing delivery service, from 24/7 Media Inc. for $13.5 million in cash.
The purchase provides the struggling New York based Web advertising firm with a quick cash infusion. In its most recent quarter, 24/7 Media had a net loss of just under $79 million on revenue of $25.3 million. Its e-mail operations accounted for $3.9 million in sales, down from $6.9 million a year earlier.
As revenue fell during the year, the cost of the e-mail division
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