Anne Chalmers heard about her old friend Marsha Wallen’s new job as membership development director at Oceana just after Labor Day 2001. Chalmers called, hoping she would be invited to help Wallen launch the nonprofit environmental group.
But they didn’t get to talk until early October, by which time 9/11 and the anthrax scare had destroyed response for many mailers. Chalmers, who runs the Anne Chalmers Marketing Group, got the assignment, but she was terrified.
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